Victor Pet Food Invites Pet Parents to “Flip the Bag” and Compare Real Meat Protein

VICTOR Super Premium Pet Food, a Texas-based, Mid America Pet Food brand known for high-quality pet nutrition, is inviting pet parents across the country to uncover the source and quality of protein behind their pup’s nutrition with the launch of its new “Flip the Bag” challenge. The social media challenge is designed for pet parents to take a closer look at their dog food labels. While it’s standard for pet food labels to include the percentage of protein, most are not transparently communicating how much of that percentage is from real meat sources, typically most desirable for both the animal and pet parents and how much is from plant, vegetable and grain sources. VICTOR includes that information on the front of every bag.

All recipes include high-quality animal protein sources to promote bioavailability and effectively fuel the nutritional needs of dogs. Functional benefits of real meat protein sources include supporting muscle development, immune function, skin and coat health, energy levels and stamina.

Pet parents can participate in the challenge by using the hashtag #VICTORFliptheBagChallenge on TikTok to share their discoveries about protein sources, encouraging pet parents to make more informed nutrition choices.

“We know pet parents want to feed their dogs real meat proteins — just like we enjoy ourselves — and that’s why we’re committed to transparency,” said Lisa Schole, VICTOR pet nutrition expert. “By clearly labeling the amount of real meat protein right on the front of the bag, we help pet owners understand exactly what they’re paying for and feel confident that they’re getting exceptional value with high levels of real meat protein in every bag.”

Every bag of VICTOR pet food is designed with a nutritional purpose and that begins with sourcing high-quality, real-meat proteins while maintaining a great value.

For more information on VICTOR and to explore its high-protein formulas, click here.