April 6, 2022

Vital Pet Life Announces Membership in the Sustainable Packaging Coalition as Part of their Continued Commitment to Being a Circular Business

Vital Pet Life, in looking to reduce their impact on the environment is incorporating recyclable packaging with their first product in their Vital Pet Life Plus line. To strengthen their commitment, they’re now members of How2Recycle and the Sustainable Packaging Coalition.

Vital Pet Life is listening to the 2019 GlobalWebIndex, Sustainable Packaging Unwrapped data, citing 64 percent of consumers say recyclability is the most important aspect of environmentally friendly packaging. “We’re committed to reducing our environmental footprint and thinking long term to incorporate responsible business practices. By becoming a member of the Sustainable Packaging Coalition, we will continue to learn, adapt and advocate for sustainable packaging and innovation,” said Donie Yamamoto, founder and CEO of Vital Pet Life.

Vital Pet Life not only brings wellness to their customers’ pets but continues to infuse environmental responsibility into every aspect of their business, from sourcing, formulating and packaging. Their hero product Wild Alaskan Salmon Oil is Marine Stewardship Council (MSC) certified 100 percent sustainable. Green Lipped Mussels, one of the four ingredients in Vital Pet Life’s new proprietary Mobility powder, to date is recognized as sustainable and rated as “best choice” by the Monterey Bay Seafood Watch. The “best choice” rating indicates that GLM aquaculture is highly sustainable.

“When brands are both sustainable and profitable, they often have a holistic sustainability approach and think of sustainability as driver of their business transformation, impacting not just marketing but the entire organization from sourcing to supply chain,” said Thomas Husson, the VP and principal analyst at Forrester.

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