W.F. Young Welcomes Jessica Lincoln and Casey Basta to New Roles

W.F. Young, a family-owned pet wellness company, has welcomed Jessica Lincoln and Casey Basta to its team. Both are taking on newly created positions of Product Manager – Pet and Global Product Manager – Equine, respectively.

As part of their new roles, Lincoln and Basta will be responsible for partnering with leaders within the organization to inspire and drive product development initiatives while supporting global growth targets. They’ll each manage the lifecycle of the products within the existing portfolio of brands to achieve sales, profitability and customer experience goals within the pet and equine segments, respectively. Lincoln and Basta will help drive the creation and management of innovative products and brand platforms that help the company acquire new customers, expand market share and build customer loyalty across all markets.

“We are thrilled to add these two new roles to our organization as we continue to prioritize innovation and drive growth across our pet and equine divisions,” said Amy Cairy, Vice President of Marketing at W.F. Young. “Jessica and Casey bring a wealth of talent and expertise to the W.F. Young team. I’m confident they’ll play a pivotal role in allowing us to achieve our vision of being the most trusted innovators in animal care and pioneering solutions that ensure animals live their best, healthiest lives.” Lincoln is no stranger to the pet industry, having previously held positions that include Director of Merchandising at Petco Animal Supplies, Inc., Senior Product Development Manager at R2P Pet Group, Inc. and Director of Product Development at Pioneer Pet, LLC.

A passionate equestrian with more than 10 years of experience in the equine industry, Basta previously served as Senior Product Manager – Equine Health at SmartPak and Business Development Manager – Equine at Cargill Health Technologies.

To learn more about W.F. Young, visit W.F. Young.