Wellness Natural Pet Food, manufacturer of wholesome, nutrient-rich, natural food and treats for cats and dogs, launched the Wellness Foundation, a new charitable organization providing natural nourishment to pets in need.
The Wellness Foundation was born with a singular goal in mind: to ensure every pet is born, bred and raised with love. Part of that mission includes helping homeless pets begin life in a new home with the nutrition they need to feel their best. To do that, the Wellness Foundation has partnered with Best Friends Animal Society, a leading national animal welfare organization dedicated to ending the killing of dogs and cats in America’s shelters. The organizations will provide rescue pets in Best Friends’ life-saving centers across the country with Wellness food and treats.
“One of the things that makes pets so special is their ability to love unconditionally,” said Camelle Kent, CEO of WellPet, maker of Wellness Natural Pet Food. “At Wellness, we’ve always believed that loving them back starts with making sure their bowls are filled with the best possible nutrition.”
“The Wellness Foundation not only allows us to ensure more pets across the country have that same opportunity to be healthy and happy, but it also invites pet parents to join the movement,” Kent added. “By feeding Wellness to their own pets at home, pet parents will now know that they’re enabling us to do the same for pets in need.”
The partnership includes taking on the responsibility of being the official pet food partner. By donating food and treats to thousands of dogs and cats in the care of Best Friends’ life-saving centers, the Wellness Foundation will help fuel their ability to thrive in a new home. The Wellness Foundation has also committed to volunteering at Best Friends’ centers and events to further spread awareness of pet adoptions across the US.
“At Best Friends, we’re on a mission to achieve no-kill in America’s shelters nationwide by 2025, and we believe we’ll be able to do so with the help of partners like the Wellness Foundation,” said Julie Castle, CEO of Best Friends Animal Society. “We’re thrilled to work with Wellness not only to provide our pets with nutrition, but also to have a partner who is equally committed to spreading awareness about pet adoption,” Castle said.
To celebrate the partnership, Wellness Natural Pet Food will launch a co-branded treat with Best Friends: Wellness CORE Bestie Bars. Packed with protein and superfood ingredients and without grains, corn, soy or artificial flavors, these treats are inscribed with sweet sayings to spread the love with pets and will be available this fall.