Wellness Pet Company is introducing new nutritional innovation at Global Pet Expo 2022 with a focus on meeting the health needs of pets and the evolving interests of next-generation pet parents. Designed to support a shared life of wellbeing between pets and pet parents, select new products from the Wellness and WHIMZEES by Wellness brands feature sustainable protein sources and more variety for varying pet ages and life stages.
The company is introducing its first plant-based pet food recipes. Wellness CORE Digestive Health Plant-Based kibble is a complete and balanced meatless dog food crafted with probiotics and whole eggs to support dog’s immune systems and whole-body health and new Wellness CORE Immune Health Bowl Boosters are a plant-based topper that allow pet parents to supplement their dog’s food.
The Wellness Bowl Boosters line will also expand with new Wellness Bowl Boosters Freshly, launching later this spring. Wellness Bowl Boosters Freshly was designed to complement a dog’s favorite kibble as a topper but is also complete and balanced to be served as a full meal, if desired. This freshly made addition to the Wellness lineup of products gives pet parents four recipes to supercharge their kibble and deliver health benefits that pet parents can see.
“We’ve seen firsthand an increase in pet parent interest and demand for alternative protein sources and life stage-tailored nutrition with tangible health outcomes like immunity and all-day energy. This stems from trends we’re seeing in human foods and is being led by the newest generation of pet parents who are seeking a more holistic approach to pet health,” said Dr. Danielle Bernal, Veterinarian with Wellness Pet Company. “We’re committed to innovation that exceeds the demand for scientifically-proven health outcomes and to crafting natural foods and treats that support a long-lasting shared life of wellbeing.”
Supporting a life-long pet parenting journey, New Wellness Complete Health Age Advantage recipes for cats are specially made for 7-plus-year-olds by supporting immunity, energy, healthy muscles, strong joints and healthy coat, all of which are essential for the health of aging cats. For new members of the family, Wellness Complete Health Kitten recipes are scientifically crafted with high-quality protein, DHA and taurine to support the unique needs of growing kittens, such as brain and eye development.
The Wellness CORE Digestive Health line for dogs is expanding to include new Puppy and Age Advantage options, allowing pet parents to select digestive health recipes that better target their pet’s unique needs.
Expanded innovation from Wellness Pet Company also includes the introduction of the WHIMZEES by Wellness Occupy Product Line, a new line of chews to help occupy dogs. The Calmzees Antler kicks off the line as an antler-shaped chew that gives dogs a fun and nutritional chewing challenge that keeps them engaged longer. Veggie Ear and Ricebone chew variations will join the line later this year.