WellPet, an independent, family-owned natural pet food company, will expand its partnership with Pet Food Experts, the third largest wholesale pet food and pet supply distributor in the US, to further the distribution of its natural food, treats and dental chews for dogs and cats. The continuation of a long-standing partnership between two New England-born companies, Pet Food Experts will now carry the full portfolio of WellPet brands, including Wellness Natural Pet Food, WHIMZEES, Old Mother Hubbard, Sojos and Holistic Select brands in its Pacific Northwest Territory (Oregon, Washington, Idaho and Montana).
Pet Food Experts will also become the exclusive distributor of Sojos across all of its territories. Sojos complete and balanced freeze-dried, dehydrated foods combine the shelf-stable convenience of kibble with the nutrition and taste of fresh, raw food. Crafted in WellPet’s own Minnesota-based Farm Fresh Kitchens manufacturing facility, all Sojos recipes are made without fillers, preservatives or anything artificial and contain high-quality natural proteins, fruits and vegetables.
“At WellPet, we believe in the power of natural nutrition to better the lives of our pets and feel that Pet Food Experts supports us in that mission. We’re thrilled to continue building this partnership to ultimately bring WellPet recipes to more pets and their families,” said Camelle Kent, CEO at WellPet.
“We are excited to expand our relationship with Pet Food Experts, a like-minded and trusted partner for many years. Our Sojos brand aligns perfectly with the values of Pet Food Experts and the independent pet specialty channel, and we look forward to accelerating growth in the innovative category of freeze-dried and dehydrated nutrition,” said Roger Parsons, senior vice president, sales and customer experience at WellPet.
“Pet Food Experts is proud to expand our partnership further with WellPet,” said Sean Kent, vice president of vendor development at Pet Food Experts. “We feel our mission, vision and values are reflected in WellPet and look forward to continuing to develop our relationship with them.”