Whisker Sells One Millionth Robot, Completes $10M US Manufacturing Expansion
Whisker, an international leader in connected pet care for the past 22 years, sold its millionth Robot (Litter-Robot and Feeder-Robot) in December, marking a major milestone for the company. The landmark sale culminates several years of notable growth for the brand. In 2022 alone, the brand launched the latest Litter-Robot iteration, Litter-Robot 4, completed a $10-million investment in US warehouse expansions in Juneau, WI, and grew its team to more than 400 US-based employees with more than 40 engineers.
As a leading innovator within the pet care and pet tech space, the Whisker Team designs, engineers and assembles its pet robot appliances in the USA. The Litter-Robot 4 was designed by the Whisker Team, taking more than 20 years of product innovation and experience into consideration. Key features of the latest self-cleaning litter box include its patented connected app, health-monitoring technology and another evolution of the brand’s patented litter-sifting mechanism, among additional features that enhance the cat care experience. Since launching in May, Litter-Robot 4 sales have exceeded expectations and generated glowing reviews from press including recognition from TIME Magazine, Wall Street Journal and more. The company’s impressive growth trajectory over the past five years was also featured in a profile and daily cover in Forbes in the last month.
“As the global leader in connected pet care and the inventors of the best-selling automatic globe-sifting litter box, Litter-Robot, we take great pride in leading the smart pet tech category to transform cat parenthood for the better, and the sale of our millionth robot is just the start to Whisker doing just that,” said Whisker President and CEO Jacob Zuppke. “As we reflect on the success of the past several years, including our recent $10 million investment to expand our US-based manufacturing facility, we’re eager to build on this continued momentum and further enhance the pet and pet parenting experience across the globe.”
This June, Whisker completed its $10 million investment to expand its US manufacturing facility in Juneau, WI, further demonstrating the brand’s commitment to domestic manufacturing. The opening of the 162,500 square foot facility allowed for the creation of more than 100 new jobs, with a 200 more expected in the next two years.
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