On July 16, World Pet Association (WPA) and Nielsen announced the solidification of a new relationship, naming Nielsen as WPA’s insights provider. The partnership will give WPA members the opportunity to engage with Nielsen’s world class data to gain access to pet data and thought leadership.
“Nielsen is committed to helping companies of all sizes within the pet industry unlock future growth in the booming pet segment,” said Raha Alavi, SVP of Nielsen’s Retail Services. “During the past few years we have made great strides in expanding our resources to better serve the unique needs of the pet channel. We are thrilled to be working with WPA, and we look forward to cultivating a meaningful relationship with WPA members.”
WPA has brought the pet world together for nearly 70 years by providing quality interaction and education for manufacturers and retailers to encourage healthy, happy pet relationships and thriving pet industry. Given the rapid changes happening within the consumer pet retail industry, insights are now an essential element for driving business growth. Through Nielsen data, WPA members can gain greater visibility into consumer and market trends giving members the opportunity to make data-driven decisions.
“The pet industry landscape is changing at an incredibly rapid rate, and good quality data has the power to strengthen our ability to keep pace with the currents moving our industry forward,” said Jacinthe Moreau, president of WPA. “For our members, it was important that we align with a data provider of Nielsen’s stature and offer the most comprehensive and highest-quality insights available within the pet space. Nielsen offers the industry a holistic view of pet retail across both specialty and non-specialty channels, making this noteworthy alliance for our association.”