March 20, 2023

Worldwise Celebrates Growth at Global Pet Expo 2023

Worldwise, a pet industry leader for lifestyle solutions and pet product essentials for travel, fun, safety, rest, play, treats and more, will be exhibiting at the much anticipated Global Pet Expo 2023 in Orlando, FL March 22-24, 2023.

In addition to introducing new pet innovations and product solutions across core brands, Worldwise will be working in partnership with Propel Communications to host a Media/Press Event on Thursday, March 23 @ 9:15 am EST at Global Pet Expo Booth #3014. Throughout the show, Worldwise’s leaders and product development experts will showcase new product launches across the Worldwise brand portfolio; including Sherpa, SmartyKat, goDog, FurHaven, Pet Factory and more.

Major launches will be introduced at the Thursday morning press breakfast, including:

  •  SHERPA pioneered the pet travel category, with an early understanding around how pets and pet parents seek safety, comfort and convenience for any journey. The pet travel category has grown exponentially in recent years, as pet parents include their pets in their daily lives and day-to-day activities, from air travel to going around town. Sherpa’s new line of products addresses this pet parenting trend and will give consumers solutions to bring their pet virtually anywhere near or far.

Sherpa’s new products are also part of a broader launch of new branding and packaging and will hit the market later this year.

  • Introducing Instincts by SmartyKat, the newest collection of cat toys and accessories, designed to focus on cats’ endless needs to hunt, stalk and move. This new line also features a new and integrated branding system, with fresh and eye-catching packaging.

Some of the NEW innovations include:

Instincts Chatty Chirp Electric Sound Cat Toy

Instincts Hidden Hijinks Electric Motion Cat Toy

Instincts Looney Lion Heart Electric Sound Cat Toy

  • Pet Factory, recognized as the largest manufacturer of 100 percent, USA made beefhide chews for dogs, will be making their Worldwise debut at the show. Their team will be in the booth all week to provide insights on their existing product lines, the newly expanded lines of CareChewzCollagen + Plus and Mini Rovers. Worldwise COO, Jeff Sutherland and Pet Factory President, Greg Hill will also be featured at the press breakfast to discuss the exciting plans for Pet Factory launching later in 2023.
  •  FurHaven Pet Products is the leading E-Commerce brand for pet bedding and will have their products featured in the Worldwise booth with their team of product and digital experts. They will also be on hand at the Thursday morning press breakfast to discuss the evolution of its product line in 2023, in addition to how FurHaven has improved Worldwise’s overall position, both digitally and across the omnichannel.


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