Worldwise Hires Industry E-Commerce Veteran John Stephens to Accelerate Digital, E-Commerce and DTC Growth Strategies

Worldwise, Inc., a global leader in the retail pet industry, has hired John Stephens as Vice President e-commerce and Digital Marketing. His first day with the company was Jan. 25, 2021.

As Worldwise aggressively expands its e-commerce and digital strategy to meet rapidly scaling global demand, Stephens will be responsible for managing the company’s omnichannel digital sales and marketing strategy. As a leader in the dog, cat and pet travel categories, Worldwise is uniquely positioned to benefit from the accelerated growth of digital, and the company is focused on maximizing their direct-to-consumer business by directly engaging with and optimizing value from its base of loyal customers around the globe.

Stephens brings 20 years of digital marketing, e-commerce and leadership experience, with a diverse background from the brand and agency side. Most recently, he led marketing, digital and eCommerce for MacPherson’s, a leading retail and eCommerce distributor for creativity products and art supplies.

Prior to his time at MacPherson’s, he led global digital marketing and e-Commerce strategy for Dolby Laboratories, Inc. and Dell, Inc. He kicked off his career in the advertising agency business, leading account management, integrated marketing and digital experience strategy for clients such as Dell, Franklin Templeton Investments, Levi’s and UC Berkeley. He earned a B.A. in History from the University of Southern California.