August 18, 2023

Zesty Paws Showcased New Innovations at SuperZoo

Zesty Paws took advantage of the SuperZoo stage this week to spotlight some of its recent successful product launches like Training Bites and All-in-One Functional Dental Bones, the Puppy line of products and the Vet Formulated Vet Strength line, along with debuting two new innovations for cats and dogs.

Entering the longevity category, a highly desirable consumer segment, Zesty Paws debuted Healthy Aging NAD+ Precursor powered by Niagen. This clinically studied precursor to NAD+ that helps support the aging of cells will launch this fall. Specifically designed to support metabolic and cellular energy, skeletal muscle health and recovery, as well as brain and cardiovascular support, this category-first innovation is the way to unleash vitality in dogs to live zestier lives.

Zesty Paws also introduced the Digestion Mousse and Omega Mousse for cats which will launch in early 2024. These functional treat-like mousses come in cat-approved flavors of tuna and chicken and include a unique blend of seaweed that combines vitamins and antioxidants. The Digestion mousse is powered by Digestummy to support gut function and the Omega mousse is powered by MeowMega to support skin and coat health.

Zesty Paws also donated all products showcased at the expo to support more than 50 local Southern Nevada animal rescues. SuperZoo’s collective exhibitor donations were expected to help rescue groups save thousands of dollars in supply expenses throughout the year, enabling them to allocate funds to save more lives.

For more information about Zesty Paws, visit Zesty Paws.

Subscribe to Pet Insight