Zuke’s has partnered with Nestle Purina PetCare, announced Zuke’s officials.
Zuke’s, which specializes in manufacturing dog and cat treats, will continue operating as an independent company based in Colorado.
“I’m personally so pleased that Zuke’s is now a part of the Nestlé Purina family. Their understanding of Zuke’s core mission of fostering an active and healthy lifestyle for pets and pet parents alike, their commitment to keeping Zuke’s and its employees in Durango as an independent operation, and their ability to help grow the Zuke’s brand in the pet specialty marketplace were important factors in partnering with Nestlé Purina,” said Founder Patrick Meiering in a statement.
Officials from Zuke’s and Nestle Purina expect this partnership will help Zuke’s product lineup and new treats to reach even more consumers across pet specialty, online and natural grocery retailer and distributor channels.