Matrix Partners Announces Management Change

Matrix Partners, a full-service marketing agency that focuses exclusively on the pet products industry, is excited to announce the promotion of Kristy Boulos to the newly created role of Chief Operating Officer. Prior to this change in title which is effective immediately, Boulos served as Vice President – Account Supervisor. In this capacity, she was responsible for orchestrating comprehensive campaigns for several prominent pet industry clients, including Stella & Chewy’s, Central Garden/Adams, Charlee Bear, W.F. Young, Wee Away, Inaba, Jolly Pets, Van Ness, Natoo Pet Foods, Caru and more. She holds a Masters degree in Advertising & Public Relations from DePaul University in Chicago.

“As a member of the Matrix leadership team for more than twenty years,” said Dennis Abelson, Senior Partner, “Kristy has played an invaluable role in helping grow the Matrix brand. Her marketing expertise and ability to manage critical investments for our clients have been instrumental in helping Matrix Partners become the premier brand-building agency we are today.”

Don Tomala, Managing Partner, added, “As we embark on significantly expanding our strategic and marketing services, with a greater focus on direct-to-consumer as well as our proprietary Pet Parent research programs, Kristy’s leadership will be critical in managing our growing team.”

For details about the agency’s extensive strategic and creative brand-building capabilities, pet product marketers are invited to email info@matrix1.com. An introduction to Matrix Partners, along with additional services they provide, can be found at Matrix1.