Category Catalysts: Reptile Accessories - Komodo

Multipet launched Komodo in the US seven years ago after recognizing a gap in the reptile décor segment. Since its launch in the US, Komodo has enhanced reptile décor to provide pet owners with pertinent products to better care for their scaly companions. Whether it’s food that supports reptilian pets’ nutritional needs, thermometers and heated lamps and mats or plants or hideouts to adorn aquariums and terrariums, Komodo has been there to help pet owners responsibly care for reptile pets and ensure pets’ safety. 

“In 2018, we made the decision to bring Komodo to the US market,” said Vice President of Sales and Marketing Rich Koliner. “We recognized white space within the reptile décor segment and saw an opportunity to add real value through innovation, creativity and strong distribution.”

Komodo has raised the standards of owning and caring for reptile pets by offering species-specific supplies curated for tortoises, geckos and bearded dragons and downloadable care sheets on the company’s website ranging from millepedes to pythons to scorpions. Further, the company has gone so far as to take added measures to better care for feeder insects by keeping them healthy and hydrated. These efforts have raised the bar and have meant feeder insects and reptile pets are properly and responsibly cared for. “We’ve truly changed the way people care for feeder insects—introducing Jelly Pots and individual feeding cups that keep insects healthier and hydrated while providing a convenient and clean delivery system,” he said. “This innovation has become a staple in reptile care and helped elevate husbandry standards.”

The company’s latest offering is drawing in pet owners who want to create height and visual appeal in their terrariums, another example of how the Komodo line balances functionality and creativity, allowing for pet owners to create alluring and eye-catching habitats for their pets. “With the exception of a few competitors, we’ve led the way in creative product design across décor and accessories,” Koliner said. “One of our more recent innovations—resin foam ledges—helps reptile owners build height and visual interest in terrariums, enhancing both function and aesthetics. Each year, our experience deepens as we continue to push design and functionality forward.”

Komodo has applied some of the strategies from Multipet’s booming pet toy business to the reptile category. “We take pride in our custom development capabilities,” Koliner said. “Borrowing from the same playbook that has made Multipet successful in the pet toy space, we bring flexibility, speed and responsiveness to the reptile category. We’ve pushed ourselves creatively—offering boutique-level design and quality, but at a scale that allows for meaningful category growth. The result is a fresher, more inspired assortment that excites both retailers and consumers.”