SUPERZOO Preview: Oral Care

Exhibitors in the oral care category are eager to introduce their latest product solutions at SUPERZOO. Booth visitors can expect to discover products made with efficacious and natural ingredients that leave a noticeable and lasting improvement on pets’ oral care. In addition to products, exhibitors are keen on creating a memorable experience at their booths to balance business with pleasure and to tap into the light-hearted side of working in pet. 

The Pet King Brands team promises booth visitors they will encounter a fun-filled experience, spotlighting its new product ZYMOX Funky Paws, a new floor display, live demonstrations, samples and a photo booth guaranteeing booth visitors an engaging and immersive experience. “Attendees can plan to visit both of our booths for double the fun!” said Debra Decker, Pet King Brands Director of Marketing. “Along with our new product, ZYMOX Funky Paws and our new floor display, there will be demonstrations, samples, a photo booth and more!”

Skout’s Honor is eager to engage with SUPERZOO attendees and share its brand personality and latest product offerings. “Skout’s Honor shows up to SUPERZOO every year to create a memorable experience for our customers,” said CEO Pete Stirling. “We take a very structured approach when planning and executing our marketing strategy to ensure our brand is recognized and experienced outside our booth throughout the show floor, enticing attendees to come by and see what is new. Our annual show sponsorship is always a great opportunity to show our fans the many sides of our brand personality that makes us unique. We won’t disappoint this year.”

Pure and Natural Pet is offering booth visitors a welcoming space for meaningful conversations about promotions and consumer expectations, emphasizing their commitment to natural, effective solutions and customer engagement. “This year, attendees can expect an experience that reflects the Pure and Natural Pet brand’s clean, natural and purpose-driven identity,” said President Brian Taus. 

One major goal for the Pet King Brands team during the show is to educate attendees about enzymes and their natural healing properties, highlighting Pet King Brands’ two enzyme systems, LP3 and MD2, which target odor-causing bacteria, inhibit plaque and promote oral health by breaking down plaque biofilm, thus preventing dental diseases. “We always hope attendees walk always from our booth more knowledgeable about enzymes and the natural healing properties they hold,” Decker said. “Our two powerful enzyme systems, LP3 and MD2, provide a comprehensive approach to oral hygiene by targeting odor-causing bacteria and helping inhibit plaque formation to ensure teeth and gum health. The antibacterial power of these enzymes works by breaking down the plaque biofilm that adheres to the teeth, reducing the risk of dental diseases like gingivitis and periodontal disease. Oratene doesn’t just treat the symptoms, it goes to the source, offering a preventative, brush-free solution that supports your pet’s overall health.”

Skout’s Honor aims to showcase how the brand consistently redefines and reshapes industry expectations. “I hope that attendees will come to see how we continue to do things differently,” Stirling said. Furthermore, Skout’s Honor appreciates and lauds SUPERZOO for uniting the industry on a grand scale where new products and brands are in the spotlight and companies on either side of the booth can make business connections and move forward towards similar goals whether that’s broadening brand presence or driving basket rings. “There really isn’t anything else like SUPERZOO,” Stirling said. “The World Pet Association does a fantastic job of rallying the entire industry together and creating the perfect atmosphere for showcasing new products, spotlighting brands and bringing people together in a meaningful way to do business.”

“Our presence in the oral care category is influenced by the importance of simple, harm-free care,” Decker said. “That’s why our line of Oratene Enzymatic Brushless Oral Care hosts a variety of products that feature a natural, multi-complex enzyme system that doesn’t require brushing to keep pets’ mouths healthy. Beyond Oral Care, we’re pushing pet healthcare forward with the development of our new product, ZYMOX Funky Paws, coming soon to tackle bacterial overgrowth and eliminate unpleasant odors often compared to corn chips. Infused with vitamin D and Oat Extract, Funky Paws also soothes and moisturizes irritated skin folds and dry paws.”

Pet King Brands’ purpose is rooted in animal advocacy, spurring the company’s enthusiasm to participate in conversations and initiatives aimed at helping pets lead healthier and better lives.

 “Pet King Brands’ mission and heart lie in animal advocacy, so we’re always excited to take part in the discussion around helping our pets live healthier and better lives,” Decker said.