October 22, 2020

Nutrena Launches Industry’s Exclusive Equine Performance Recovery Feed Technology

Nutrena ProForce equine feeds now include Rebound Technology, a proprietary blend of research-backed, FDA-approved branch chain amino acids (BCAAs) and chromium that decreases muscle fatigue, improves muscle recovery and restores energy after strenuous exercise.

Exclusive to ProForce, Rebound Technology helps horses recover from competition or hard work faster, enabling a return to high performance work and competition. The updated product line features unique feeds to meet a horse’s needs, including:

  • ProForce Fuel– a high fat, controlled starch feed for equine athletes and hard keepers;
  • ProForce Senior – a high fat, controlled starch, beet pulp-based feed for the active older horse;
  • and new ProForce Fuel XF – a high fat, controlled starch, beet pulp- and oat-based feed that includes extra fiber (Fuel XF is available only in select markets in the US).

“Horses are athletes just like humans, so we approached the development of this feed in a way that is comparable to human athletic recovery,” said Russell Mueller Equine Category Lead for Cargill. “Competition is hard work and can take a toll on a horse when done many days in a row. Recovery is essential to performing at a high level day after day. We developed a product that competitive riders and trainers can feel confident in to provide optimal recovery for consecutive performance days.”

The ProForce product line also features Nutrena’s exclusive Topline Balance for topline support, Nutri-Bloom Advantage for better fiber digestion and marine-sourced calcite to support gastric health, a major source of concern for many performance horse owners. These technologies, combined with pre and probiotics, added antioxidants and organic trace minerals provide equine athletes the premium nutrition they need to bring their best to the show ring.

ProForce is offered in 50lb. bags across the United States and is available at more than 4,000 Nutrena retailers.

To learn more about this unique product offering and Rebound Technology, click here.

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