Pet Palette Distribution and BAYDOG Announce New Partnership

Pet Palette Distribution recently announced a new partnership with the innovative pet brand BAYDOG, expanding its presence in the pet retail market. Through this collaboration, Pet Palette will now offer more than 100 BAYDOG SKUs, including bestsellers in walking gear, outerwear, dog packs, college gear, cooling products, toys and more to independent brick-and-mortar pet stores nationwide.

BAYDOG was founded in 2018 by Barton O’Brien, a Marine veteran who left his career in finance to pursue an entrepreneurial venture in the pet space. Unlike many companies that focus on mass-market sales, BAYDOG prioritizes partnerships with local pet retailers, ensuring consumers have the best in-store experience when purchasing their products. This new partnership with Pet Palette will help BAYDOG extend its reach to more independently owned pet stores while staying true to its core values.

“At BAYDOG our top priority is to protect the brand on behalf of our retail partners, which is why you don’t see BAYDOG being sold online at discounted prices,” said O’Brien. “Partnering with Pet Palette is a natural fit because they share our commitment to independent retail. Their deep understanding of neighborhood pet stores and dedication to offering quality products aligns perfectly with our mission to create a better buying experience for consumers and provide value to our retail partners. We currently use three regional distributors who do a great job for us, but the vast majority of pet stores in America are outside their service area. Partnering with Pet Palette allows us to expand to stores that otherwise might not know our brand and what we can offer.”

Chris Miller, CEO of Pet Palette Distribution, said, “At Pet Palette, we are always looking for partners that protect their brand’s integrity and prioritize our specific customer base –independent retailers. BAYDOG’s focus on ensuring their products are sold exclusively through trusted pet stores—not online giants like Amazon or Chewy—sets them apart. Their commitment to a strong Minimum Advertised Price (MAP) policy and 100 percent product guarantee makes them a perfect partner for us and the stores we serve. We are excited to bring their high-quality, innovative products to our customers.”

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