Aquamar Launches Convenient Seafood Products, Takes Aim at Chicken

Aquamar, a leader in surimi and convenient seafood, has launched new products and a bold new brand identity.

New products include Pan-Seared Pacific Cod varieties, Crispy Scallop Bites, and Salmon Wellington with Cheddar, Lemon and Spinach. The products are designed for convenience, taking the work and intimidation out of preparing seafood.

“Consumers are hungry for more seafood, but too often, convenience and routine keep them reaching for the same meals,” said Daryl Gormley, CEO of Aquamar in a press release. “We’re flipping that script. These new products are designed to make seafood easier, more exciting and more craveable than ever, bringing bold flavors, fresh inspiration and effortless convenience to the everyday meal. We want to give consumers a reason to rethink what seafood can be and make it something they’re genuinely excited to put on the table.”

To support its retail launch, Aquamar is taking on one of America’s most familiar dinner staples: chicken. Developed with ONE23WEST, the company’s new “Chickensanity” campaign plays off a simple idea: Americans eat a lot of chicken, and dinner can get repetitive. Aquamar is positioning its seafood products as an easy way to break out of the routine.

“Big Chicken has spent decades making itself the easy answer to ‘what’s for dinner?'” said Gormley. “We’re here to give people a more interesting answer. ‘Chickensanity’ is deliberately provocative because breaking the entrenched chicken habit requires more than another beautiful picture of seafood. It requires a reason to stop, rethink the routine and get excited about what’s on the plate.”

For more information, including where to find Aquamar products at retailers near you, visit AquamarSeafood.com.