Category Analysis: Feeders and Fountains

Feeders and fountains have evolved from simple necessities into products that reflect broader trends in pet care, home design and wellness. Manufacturers are responding with durable materials, thoughtful features and stylish designs that make everyday feeding and hydration easier for pets.

Moderna’s history and mission continue to guide the company’s purpose and direction. 

“As a renowned manufacturer of innovative plastic products for pets, we still constantly strive to develop new and innovative products that are both functional and design-led,” Sales Executive Rachel Skweres previously said. “This has always been our mission and we move with the fast-paced world that demands designs that functionally improve the use for both pet and owner.”

“Moderna Products is a leading manufacturer of innovative plastic products for pets,” Skweres said. “The company has been founded in 1932 and is still a 100 percent family owned business. The headquarters are situated in Izegem (Belgium). The ultramodern production facility is equipped with 33 machines and an integrated 40m high bay warehouse. Over 90 employees are taking care of the daily operations. We also have a production facility with 17 machines and over 60 employees in Gaffney (USA). Our products are shipped to 80 countries worldwide. Moderna produces dog beds, pet carriers, cat toilets, bowls, feeders and waterers, scoops and food containers.”

At SUPERZOO, exhibitors are introducing booth visitors to exciting ideas and intentional methods of keeping pets happily fed and hydrated. 

Advance Pet Products will introduce durable stainless-steel feeders, buckets, natural chews, treats, and enrichment products designed for longevity, safety, and promoting healthy lifestyles. Company leaders emphasize quality, durability and value for consumers looking to stretch their dollars. 

“We continue to focus on practical innovation, quality materials, and products that deliver value for both retailers and pet parents. In addition, we will be presenting new natural chews, treats, and enrichment products that complement healthy lifestyles for dogs,” said Shel Singh, VP of Advance Pet Products.

“We’re excited to showcase our expanding collection of premium feeders that combine functionality, durability, and style,” shared Dan Nagy, VP of Sales for Loving Pets. “Highlights include our popular Corsa Bowls, featuring a hygienic stainless-steel interior, a durable outer shell, a fused non-skid rubber base, and an innovative stackable design that enhances merchandising for retailers. Available in five vibrant colors and three sizes, Corsa offers a modern feeding solution that appeals to today’s design-conscious pet parents. We’ll also continue to highlight our broad assortment of feeding solutions, from our trusted Bella Bowls and Robusto collections to our Black Label wood diners and the travel-friendly Bella Roma collection, ensuring there’s a feeder for every lifestyle, home, and budget.”

Pet owners expect feeders and fountains to be long-lasting and user-friendly, and manufacturers are reflecting these qualities in their product lines. 

“Consumers are increasingly seeking durable, safe, and easy-to-maintain feeding solutions,” Singh said. “We are seeing growing demand for stainless steel products, natural ingredients, sustainability, and products that promote enrichment and overall wellness. Retailers are also looking for differentiated products that combine quality, functionality, and strong value.”

“The feeders and fountains category remains driven by two key trends: elevated home design and convenience,” Nagy said. “Pet parents want feeding products that seamlessly blend into their home décor while offering practical features such as easy cleaning, durability, dishwasher-safe materials, and travel-friendly design. We also continue to see growing interest in premium materials, elevated feeders, and coordinated collections that let consumers express their personal style while supporting their pets’ everyday wellness.”

Singh wants booth visitors at SUPERZOO to notice their commitment to incomparable quality, craftsmanship, and bold ideas. 

“We hope attendees leave our booth with a clear understanding of our commitment to quality, innovation, and customer service,” Singh said. “We want retailers to discover products that help them stand out in the marketplace while providing pet owners with safe and reliable solutions. Our goal is to build lasting partnerships and share ideas that contribute to the continued growth of the pet industry.”

“We hope visitors leave our booth seeing Loving Pets as a complete feeding solutions partner,” Nagy shared. “Whether retailers are looking for timeless bestsellers or trend-forward innovations, our goal is to offer products that meet a wide range of consumer preferences and price points. We want attendees to experience firsthand how thoughtful design, quality materials, and strong merchandising opportunities can drive success at retail.”

Feeder and fountain brands return to SUPERZOO because it offers valuable moments of engagement with global and domestic industry stakeholders.

“Advance Pet Products has proudly exhibited at SUPERZOO for multiple years,” Singh said. “We continue to return because the show provides an outstanding opportunity to connect with retailers, distributors, and industry professionals from around the world. SUPERZOO consistently offers valuable networking opportunities and allows us to stay connected with emerging trends and customer needs.”

“SUPERZOO remains one of the pet industry’s most valuable events for connecting with retailers, distributors, and industry partners,” Nagy said. “We return year after year because it offers an opportunity to strengthen existing relationships, introduce new products, gather marketplace feedback, and better understand the evolving needs of retailers and pet parents.”

From the retail shelf to the tradeshow floor, feeders and fountains are becoming everyday essentials that support pets’ hydration and fit seamlessly into modern households.