November 17, 2021

Purina Research Shows Cats Can ‘Read the Room’ Better than Previously Thought

When dogs need help, a bark, paw or even a flash of those infamous puppy dog eyes can give their humans an attention-grabbing cue, but new Purina research shows that […]

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November 17, 2021

MARS Petcare Unveils ForPaws AI-Driven Lose & Found Service for Pets

MARS Petcare has launched a new app called ForPaws that uses bespoke facial recognition technology to help a wide network of pet lovers quickly identify, locate and reunite lost pets with […]

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November 17, 2021

Petco Receives PSC 2021 Earth Hero Award

The Pet Sustainability Coalition has recognized Petco for its work and leadership in the area of sustainability this year with the 2021 Earth Hero Award. According to the PSC: “Petco […]

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November 16, 2021

Embark Veterinary Sponsors The National Dog Show

Embark Veterinary, Inc., a global leader in dog genetics, will be the preferred dog DNA test sponsor of The National Dog Show. Hosted by The Kennel Club of Philadelphia and licensed by […]

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November 16, 2021

Pet Releaf Partners with Alphagreen to Launch Pet CBD Product in Europe

Pet Releaf has announced its European expansion with Alphagreen, the health and wellness e-commerce platform. For the first time, consumers across the Alphagreen e-talier shopping channel in Europe will be able to […]

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November 16, 2021

Sentinel Equine Products Launches New Partnership with Wounded Warrior Project

The Sentinel® brand of equine products, manufactured by Kent Nutrition Group under regional brands Kent and Blue Seal, has made an initial invest of $100,000 to help expand the Wounded Warrior […]

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November 16, 2021

Basepaws Updates Genetic Markers in its Feline DNA Test

Basepaws, creator of the world’s first at-home Breed + Health Cat DNA test and leading innovator in pet health biotechnology, has updated its flagship product with more than 80 new […]

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November 16, 2021

Petland Charities Renews Commitment for Service Dogs for Veterans

Petland Charities has re-upped its support for Heartland Canines for Veterans at the ribbon cutting of Heartland’s new training facility in Neosho, MO. Petland Charities renewed its commitment to support […]

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November 16, 2021

PetSmart and Warner Bros. Consumer Products Unleash the Magic with an All-New Harry Potter Collection for Pets Exclusively at PetSmart

Pet parents can now unleash the magic of the Wizarding WorldTM for their pets, as today, PetSmart and Warner Bros. Consumer Products launched the first-ever collection of Harry Potter pet products in North America, […]

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November 16, 2021

Good Boy Studios Partners with LiveRamp to Enable Marketplace Demand for Pet Demographics audience Data

Good Boy Studios, the leading provider of pet identity data and creator of the Pet Demographics® Audience Platform and Pet Parade® mobile app, announces a partnership with LiveRamp, the leading data […]

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