March 16, 2022

Three US Animals Shelters Receive 1,000 lb of Litter Each from Naturally Fresh Cat Litter

Naturally Fresh Cat Litter has given away 1,000 lbs. of cat litter to each of three US shelters as part of its 4th annual litter giveaway.

Cat parents from across the country were able to nominate their favorite local shelter for the chance for their nominated shelter to win one of three 1,000 lb. prizes. The brand received hundreds of nominations. From those nominations, the three winners were selected at random and each were sent 1,000 lbs. of Naturally Fresh Cat Litter:

“Our fosters are loving the litter so far! It’s much lighter weight than clay litter,” said Mallori Girard, Co-Founder of Six Kittens Rescue in Bryan, TX. “We cannot say enough about how much this litter donation has impacted our rescue. Litter is a big expense for cat-specific rescues and being able to reallocate our normal litter budget has given us the ability to help even more cats and kittens.”

After donating more than 370,000 pounds of cat litter in the past two years (2019-2020), Naturally Fresh entered 2022 with a goal of giving 250,000 pounds to shelters and rescues across the country throughout the year. Eco-Shell, LP, manufacturer of the Naturally Fresh family of litter products, remains committed to supporting shelters that provide for cats and kittens in their local community.

“We see the need to have formulas that accommodate the needs of different cats and households, whether it’s extra odor-control, a scented option or a training litter for kittens,” said Helen Cantrell, Director of Marketing and Sales. This is especially relevant for shelters like Tri-County Humane Society who communicated that they “especially like the Pellet Non-Clumping option for very small kittens and any cats with potential injuries.”

As part of the giveaway, Naturally Fresh also gave away 100 lbs. of Naturally Fresh Cat Litter to three lucky cat parents, who each engaged with one of the litter giveaway posts and was randomly selected as the winner. This amount provides more than half a year’s worth of cat litter for each recipient (based on a one-cat household).

Subscribe to Pet Insight