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At Jiminy’s, we make delicious, sustainable, cricket-based pet food and treats that nourish our pets and promote long-term stewardship of the earth.
Minimum Advertised Price (MAP)Effective June 1, 2018, Jiminy’s is establishing a Minimum Advertised Price (MAP) policy on all Jiminy’s products. This policy applies to all U.S. retailers. This MAP policy is designed to protect reseller profit margins and support the Jiminy’s brand as a premium offering. See attached Price List for Minimum Advertised Price (MAP).
MAP policy shall work under the following guidelines:
- In order to preserve its reputation for providing customers with high value products and strong after-sales support, and to further enhance the Jiminy’s LLC brand image and its competitiveness in the marketplace, Jiminy’s has a policy of minimum advertised price standards.
- This Minimum Advertised Pricing Policy (“MAP Policy”) is in effect with published MSRP and MAP pricing. This policy will apply to distributors and retailers, including catalogs and Internet retailers (collectively, “Resellers”), who resell Jiminy’s products to end-users. This MAP Policy is adopted for the benefit of all Resellers and will be uniformly enforced.
- This MAP Policy applies to all advertisements of Jiminy’s products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, e-mail newsletters, e-mail solicitations, internet or similar electronic media, television, radio, and public signage.
- This MAP Policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to any customer(s).
- This MAP Policy applies only to advertised prices and does not apply to the price at which Jiminy’s products are actually sold or offered for sale to an individual consumer, jobber, installer or warehouse distributor. Resellers remain free to sell these products at any pricing they choose under these circumstances.
- This MAP Policy does not establish maximum advertised prices. All Resellers may offer Jiminy’s products at any price in excess of the MSRP.
- Pricing listed on an Internet site is considered an “advertised price” and must adhere to this MAP Policy. Once the pricing is associated with intent to purchase (added to shopping cart or order), the price becomes the selling price and is not bound by this MAP Policy. Statements such as “add to basket to see price”, “call for price” or similar phrases are acceptable as long as the price advertised or listed for the products is not less than the MAP price. In addition, discounts applied at checkout to the entire order based on a customer’s purchasing history with the Reseller, such as discounts for “frequent shoppers”, do not violate this MAP Policy.
- Automatic Reorder Program Participation – Jiminy’s published MAP for each product may be reduced by five percent (5%) if a Reseller’s advertised price reduction is expressly conditioned upon the consumer’s participation in an established automatic reorder, subscription, repeat deliver, or similar automatic repurchase program.
- From time to time, Jiminy’s may choose to offer special promotions on certain products. In such an event, Jiminy’s reserves the right to modify or suspend this MAP Policy in whole or in part by notifying all Resellers of the duration and nature of the change. Jiminy’s further reserves the right to adjust the MSRP with respect to all or certain products at its sole discretion. Such changes shall apply equally to all Resellers.
- Intentional and/or repeated failure to abide by this MAP Policy will result in sanctions imposed by Jiminy’s. The level of sanctions will be determined by Jiminy’s in its sole discretion and may include indefinite termination of dealership or distributorship. Jiminy’s does not intend to do business with Resellers who degrade the image of Jiminy’s and its products. Jiminy’s will provide prior notice or issue warnings before taking any action under this MAP Policy.
- Wholesale Distributors of Jiminy’s products will supply a copy of this MAP Policy to any new or existing Reseller for their records.
- The terms of this MAP Policy are confidential and should not be disclosed to other parties. This MAP Policy has been established by Jiminy’s to help ensure that dealers and distributors have the incentive to invest resources into services for Jiminy’s customers.
Independent Pet Supply
Vice President, Independent Pet Specialty Channel
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